Brand Strategy

Oct 1, 20196 min read

Case Study: TEDxPortofSpain

What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.

Apr 23, 20193 min read

Creating A Theme

Creating a theme seems to be all the rage these days. Especially on Instagram where you can experiment with your "Highlights" section and...

Apr 9, 20192 min read

Logo versus Brand

Getting a logo designed does not make you a brand. I recently had a client come to me asking for advice as they went through some...

Mar 26, 20193 min read

What makes a Good Campaign?

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

Jan 22, 20193 min read

Frenemies

"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...

Jan 15, 20192 min read

Be Consistent

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

Dec 4, 20181 min read

Art vs. Design

Do you know the difference? Art sends a different message to everyone. While design sends the same message to everyone. Good art is...

Oct 30, 20182 min read

Respect Your Logo!

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...