Brand Strategy

Oct 1, 20196 min read

Case Study: TEDxPortofSpain

What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.

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Apr 23, 20193 min read

Creating A Theme

Creating a theme seems to be all the rage these days. Especially on Instagram where you can experiment with your "Highlights" section and...

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Apr 9, 20192 min read

Logo versus Brand

Getting a logo designed does not make you a brand. I recently had a client come to me asking for advice as they went through some...

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Mar 26, 20193 min read

What makes a Good Campaign?

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

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Jan 22, 20193 min read

Frenemies

"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...

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Jan 15, 20192 min read

Be Consistent

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

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Dec 4, 20181 min read

Art vs. Design

Do you know the difference? Art sends a different message to everyone. While design sends the same message to everyone. Good art is...

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Oct 30, 20182 min read

Respect Your Logo!

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...

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