Social Media

Oct 1, 20196 min read

Case Study: TEDxPortofSpain

What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.

May 28, 20192 min read

Social Media Is Not a Panacea

Social media is not the cure for all your marketing woes. Your social media strategy will only be as good as your marketing strategy...

Apr 30, 20192 min read

Vanity metrics

"Likes don't determine your worth." -Sean McCabe One of the huge advantages of using social media is that unlike other forms of media, it...

Apr 23, 20193 min read

Creating A Theme

Creating a theme seems to be all the rage these days. Especially on Instagram where you can experiment with your "Highlights" section and...

Feb 1, 20197 min read

Don't Start a Fyre You Can't Quench.

I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...

Nov 20, 20182 min read

Plan Ahead

It sounds so terribly cliched but it is true. Failing to plan is planning to fail. Avoid burning through your budget. By failing to...

Nov 13, 20181 min read

You manage what you measure

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

Nov 6, 20182 min read

Everyone is not a target

To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...

Oct 30, 20182 min read

Respect Your Logo!

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...