What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.

Social media is not the cure for all your marketing woes. Your social media strategy will only be as good as your marketing strategy...

"Likes don't determine your worth." -Sean McCabe One of the huge advantages of using social media is that unlike other forms of media, it...

Creating a theme seems to be all the rage these days. Especially on Instagram where you can experiment with your "Highlights" section and...

I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...

It sounds so terribly cliched but it is true. Failing to plan is planning to fail. Avoid burning through your budget. By failing to...

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...