Case Study: TEDxPortofSpain
What I learned from marketing for TEDxPortofSpain and how you can apply it to your own marketing.
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Simone Tomwing
May 28, 20192 min read
Social Media Is Not a Panacea
Social media is not the cure for all your marketing woes. Your social media strategy will only be as good as your marketing strategy...
113 views0 comments
Simone Tomwing
Apr 30, 20192 min read
Vanity metrics
"Likes don't determine your worth." -Sean McCabe One of the huge advantages of using social media is that unlike other forms of media, it...
27 views0 comments
Simone Tomwing
Mar 26, 20193 min read
What makes a Good Campaign?
Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...
38 views0 comments
Simone Tomwing
Mar 19, 20193 min read
Everyone is an "Expert"
These days it seems everyone is an expert in marketing. It seems every other person out there is a consultant or a business coach of some...
36 views0 comments
Simone Tomwing
Feb 19, 20192 min read
Do you need Advertising or Marketing?
When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...
70 views1 comment
Simone Tomwing
Feb 1, 20197 min read
Don't Start a Fyre You Can't Quench.
I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...
58 views0 comments
Simone Tomwing
Jan 22, 20193 min read
Frenemies
"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...
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Simone Tomwing
Jan 15, 20192 min read
Be Consistent
Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...
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Simone Tomwing
Nov 20, 20182 min read
Plan Ahead
It sounds so terribly cliched but it is true. Failing to plan is planning to fail. Avoid burning through your budget. By failing to...
38 views0 comments
Simone Tomwing
Nov 13, 20181 min read
You manage what you measure
It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...
39 views0 comments
Simone Tomwing
Nov 6, 20182 min read
Everyone is not a target
To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...
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