#marketing

Mar 26, 20193 min read

What makes a Good Campaign?

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

Feb 19, 20192 min read

Do you need Advertising or Marketing?

When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...

Feb 1, 20197 min read

Don't Start a Fyre You Can't Quench.

I recently indulged in the Netflix documentary about the rise and now infamous fall of the Fyre Festival and was fascinated to watch as...

Jan 22, 20193 min read

Frenemies

"Frenemy- Someone who acts as your friend while having ulterior motives. Winston Churchill is credited with first coining this term...

Dec 4, 20181 min read

Art vs. Design

Do you know the difference? Art sends a different message to everyone. While design sends the same message to everyone. Good art is...

Nov 20, 20182 min read

Plan Ahead

It sounds so terribly cliched but it is true. Failing to plan is planning to fail. Avoid burning through your budget. By failing to...

Nov 13, 20181 min read

You manage what you measure

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

Oct 30, 20182 min read

Respect Your Logo!

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...