#marketingconsultant

Mar 26, 20193 min read

What makes a Good Campaign?

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

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Feb 19, 20192 min read

Do you need Advertising or Marketing?

When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...

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Jan 15, 20192 min read

Be Consistent

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

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Jan 8, 20192 min read

Know Your Media

You would not put a 30 second television ad on a static billboard. You would not put a radio script in the newspaper. So why are you...

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Nov 13, 20181 min read

You manage what you measure

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

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Nov 6, 20182 min read

Everyone is not a target

To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...

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