Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

When I introduce myself as someone who works in marketing, more often than not I am asked something along the lines of "So, you come up...

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

You would not put a 30 second television ad on a static billboard. You would not put a radio script in the newspaper. So why are you...

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...