#marketingstrategy

Mar 26, 20193 min read

What makes a Good Campaign?

Burger King recently dished out another roast to its competitors through their app. The app invited users to "Burn that ad" using...

Jan 15, 20192 min read

Be Consistent

Consistency plays a key role in effective branding. If you have one message on one platform and a different message on another...

Jan 8, 20192 min read

Know Your Media

You would not put a 30 second television ad on a static billboard. You would not put a radio script in the newspaper. So why are you...

Dec 4, 20181 min read

Art vs. Design

Do you know the difference? Art sends a different message to everyone. While design sends the same message to everyone. Good art is...

Nov 20, 20182 min read

Plan Ahead

It sounds so terribly cliched but it is true. Failing to plan is planning to fail. Avoid burning through your budget. By failing to...

Nov 13, 20181 min read

You manage what you measure

It is one thing to have brilliant creative ideas, however, are they grounded in strategy? Are you keeping track of what works versus what...

Nov 6, 20182 min read

Everyone is not a target

To be most effective... in business, you need to know who you are selling to. Correctly identifying your market can really help set the...

Oct 30, 20182 min read

Respect Your Logo!

First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they...