First impressions are everything! Right? Often, one of the first interactions your audience has with your brand or company when they arrive at your social media pages, is your logo. Are you making a good first impression?
Do you know someone who does the following? Are you maybe guilty of it yourself? Let's dive into a few common faux pas I have noticed when it comes to treating with logos.
1. Do NOT crop your logo.
Whether on your website or your social media platforms, take the time to find the correct templates and dimensions required so that the best version of your logo is always presented. Avoid having letters missing or part of the design cropped. It may seem like such a little thing but it can be all the difference between looking like an amateur and looking like the professional you are. If you do not take the time to respect your logo and your brand, how do you expect anyone else to take you seriously?
The help sections of most, if not all, social media platforms provide you with the correct dimensions needed. They also have a ton of websites with preset templates. Personally, I like to use Canva for all of my social media posts.
2. Be Consistent.
Your logo is one of the ways people can use to identify work as yours. To avoid confusion, use consistent and uniformed imagery across all platforms, so everyone can recognize the work as yours.
Some ways to tie it all together:
Consistent use of colours. There are so many examples of how this works. But think of the Coca-Cola red or the Starbucks green. Try to find a colour theme that suits your brand and stick with it. It is again one of the easiest ways to have people identify the work as yours.
Pick a font. Preferably, if your logo or tagline is in one font, be sure most times, if not always, use the same font for everything. Letterheads, profile pics, when included in videos, etc.
If you pick a colour scheme and eventually find yourself restless for a change, fret not! It is called re-branding. Done right it can be a fantastic marketing opportunity (e.g. Apple)
3. Be Clear.
Maximize the use of your space so that your logo is clear at ALL resizes (I'm looking at you Instagram profile pic).
Again, this somewhat goes back to ensuring you have the right templates, but essentially you want to avoid having your logo be so small that it loses its essence, for example, you cannot read the name or tagline. You also want to ensure you have the correct dimensions to avoid your image becoming blurry or stretched when uploaded.
Not sure how to get started? I might have the solution for you. This is where creativity meets strategy to develop your branding and marketing solutions. Use my experience to guide your next winning marketing strategy.
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