These days it seems everyone is an expert in marketing. It seems every other person out there is a consultant or a business coach of some kind. I've seen quite a few brand consultants, brand coaches, image consultants, brand builders, social media managers, etc. Most are offering to grow your brand and your business. However, more often than not, I find little evidence to support that they have had any significant experience outside of working on their own.
While starting your own business is a fine accomplishment in its own right (trying to start one myself, trust me, it is harder than it looks) my concern lies in the quality of insights these persons can offer you. It seems bold to offer advice on brand building and effective marketing if you are measuring your ability to succeed based on one brand... your own.
It seems bold to offer advice on brand building and effective marketing if you are measuring your ability to succeed based on one brand... your own.
When I started this consultancy, I had something different in mind. I wanted to offer insights from someone who has worked in several aspects of the marketing and communications industry. I want to offer my clients a fresh and experienced perspective, using the insights I have gained from working with industry leaders to help my clients build their own businesses and brands.
I want to offer tailor-made solutions rather than generic or blanket advice. This is not about trying to dazzle you with buzz words and the latest trends because the latest in technology, apps or trends will not work for you if the foundation of your marketing strategy is weak. I want to work with you, to teach you to look at your business with a critical eye and show you how to apply strategies that will allow for the best return on investment (ROI).
"... the latest in technology, apps or trends will not work for you if the foundation of your marketing strategy is weak.
Wouldn't it be great to work with someone who does have real-world, industry relevant experience? Perhaps someone who has spent some time in one of the top advertising agencies and has observed their strengths and weaknesses.
Or perhaps someone who has worked in the corporate sector and understands that sometimes a wordy 10+ page sponsorship proposal, as well-written and thorough as it may be, may not always be the most effective way to grab the attention of the busy brand manager whose sponsorship you are seeking.
Or maybe you need someone who has spent years working on social media for well-recognized local, regional and international brands, not only for commercial advertising but NGO and non-profit as well. Someone who has practiced finding affordable and effective solutions for all the varying budgets and voices that come with the demands of these varying companies and brands.
At the end of the day you need to be able to trust whichever consultant or coach you choose to work with. You want to invest in someone who is willing to give an unbiased opinion, someone who will push you outside your comfort zone to unlock your business' true potential. When making that investment, wouldn't you want the most experienced adviser on your side? Which "expert" would you choose?
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